Women in FinTech | Resources for Women

At Benzinga, we believe the path to social equity starts with education and inclusion. We also know the path to financial prosperity isn’t linear (especially for women!) but we can help you identify clear financial benchmarks along the way. You know — those must-dos, like setting up your 401(k), life insurance, etc.! (Yeah, those!)

You’re not alone in your journey because Benzinga can equip you with the tools, knowledge and platforms to control your own finances. Whether you invest, trade or manage your own retirement fund, we can guide you.

Upcoming Shows

Join us on our YouTube channel to celebrate Women’s History Month and learn from the women in FinTech themselves. By participating and tuning in you could win a FREE 1-year membership to Benzinga Pro. We’ll be giving away memberships at each show. See you there!

March 2, 2021 @ 10:30 a.m. ET

Betsy Eisenberg
Partner Success, Akoya

Betsy Eisenberg has over 18 years of experience in the financial services sector for both large established firms and entrepreneurial start-ups. She is currently Head of Partner Success at Akoya, where she focuses on building and driving the data recipient side of the Akoya ecosystem. Previously she held product strategy and business development positions with Yahoo! Finance, NYSE, TradeIt, EDGAROnline and JPMorganChase.

Betsy holds a BA from Brown University and an MBA from Georgetown University

Jen Yip
Founder, Lunch Money

Jen is the founder, engineer and designer behind Lunch Money, a multicurrency personal finance tool for the modern-day spender. She began her career in San Francisco 9 years ago as an engineer at Twitter before co-founding a venture-backed, pet health start-up. Her interest in FinTech piqued during the following years when she couldn’t find a good budgeting app to manage all her finances as a digital nomad. Lunch Money was thus born during a 4 month stint in Fukuoka, Japan. Currently, she is based in Taipei, Taiwan.

Amanda Spann

Amanda Spann is an innovation strategist, serial app entrepreneur and podcaster with a background in brand development who has a professional focus on helping individuals and institutions, both domestically and abroad, design, launch and grow new products, incubation programs and entrepreneurship ecosystems. She currently runs the The App Accelerator, a program to help non-technical entrepreneurs build their first mobile app. She has coached, consulted and created content for over 30,000 entrepreneurs around the world and has had the honor of being named one of Business Insider’s 30 Most Important Women in Tech Under 30.

Catch the replay:

March 9, 2021 @ 10:30 a.m. ET

Anka Metcalf
CEO & Founder, Trade Out Loud

Anka Metcalf has been active in the day trading & investing arena as an independent professional trader since 2003. Prior to becoming an independent professional trader she had worked in investment banking for 10+ years. Over the years she has designed and created a unique and highly successful, simple and easy to follow trading system based on price support and resistance levels, coordinated with trigger times, chart synchronicity and a proprietary set of rules that enable her and her traders to be very selective, patient and find high odds trades with ease and laser-sharp precision.

Eugenia Baidoo

Eugenia currently works for Partnerize, a Saas Tech company that powers affiliate relationships to help enterprise partners track, report, and pay on their various partnerships with publishers. Being within this industry she works with a variety of publishers some notably in the Fintech space. Before Partnerize she worked at Fit Small Business managing SMB content in the Finance space, managing relationships with Banks and other financial institutions to drive conversions.

Jane Gallina
Founder, See Jane Trade

Jane is a busy stay-at-home mom of 2 and an entrepreneur. She is passionate about Day Trading and helping others find the path to financial freedom.

Catch the replay:

March 16, 2021 @ 10:30 a.m. ET

Dale Sperling
Chief Marketing Officer, Stash

Dale serves as CMO at Stash, the personal finance app that helps make investing easy and affordable for millions of Americans. From budgeting to saving for retirement, Stash unites investing, banking, and advice to help +5M Americans reach their goals and build wealth. In her role, she oversees a team of +25 marketers, and is responsible for driving Stash’s growth and acquisition channels. Dale has +20 years of marketing experience across Fortune 500 brands, including Time Inc., AOL and The Walt Disney Company.

Jessica Willis
CEO & Founder, Pocketnest

Jessica has spent her career in the investment and finance industries and has earned the Certified Financial Planner (CFP®) and Certified Private Wealth Advisor (CPWA®) designations. Jessica has an MBA from Loyola University Chicago, Quinlan School of Business and an undergraduate degree from University of Michigan. She has a passion for personal finance, getting messy plans in order efficiently and cost-effectively, and for brilliant industry disruption. Jessica is on a mission to bring financial wellness to the masses.

Flori Marquez
Co-Founder & SVP of Operations, BlockFi

Flori has spent her career managing alternative lending products. In the marketplace lending industry, she helped build, scale, and optimize a $125MM portfolio for Bond Street (acquired by Goldman Sachs). As Head of Portfolio Management, Flori managed all operations from point of origination through default and litigation. Prior to Bond Street, Flori helped develop and maintain institutional partnerships at Oak Hill Advisors, a $30B fixed income asset manager. Flori graduated from Cornell University, majoring in pre-law with a minor in economics.

Catch the replay:

March 23, 2021 @ 10:30 a.m. ET

Kathryn St. John
Senior Director, Trading Central

Founding member of a successfully-acquired startup in the fintech industry, developing analytical algorithms and consumer applications embedded in the websites and mobile apps of the world’s most admired investing platforms including Charles Schwab, TD, BMO, Scotiabank, HSBC, IG, Bell Direct, Yahoo! and more.

Barbara Provost
Founder & President, Purse Strings

Dr. Barbara Provost, Founder of Purse Strings LLC, was tired of seeing women consistently overlooked by financial organizations and the impact of financial decisions not made in her best interest. Not only is this buying power being ignored for lack of tailoring to women, but this powerful demographic is also underserved and under-planned for her financial future, thereby spending retirement years cobbling jobs together to pay her bills. All that ends with Purse Strings. Now, women can go to PurseStrings.co to access free online tools and professional resources to learn what she needs to know to make the right financial decisions for herself and her family. Moreover, Purse Strings, LLC promotes a top-tier cadre of Purse Strings Approved Financial Professionals who have been trained and vetted to serve the female market. Our mission is for all women to be financially fearless!

Kathryn Van Nuys
FinTech, Amazon Web Services

Kathryn Van Nuys is the Global Head of Fintech for the Startup Business Development team at Amazon Web Services (AWS). She has spent her career in and around financial services and most recently led capital markets and strategic partnerships for a couple of Fintech lenders. Having started her professional journey at Citigroup, she also worked at Lehman Brothers and Guggenheim Partners before moving to London where she led business development for EMEA and APAC at Roubini Global Economics. Kathryn holds a B.A. in Economics from Columbia University.

Resources to Get You Started

What’s the next fork in the road for your finances? Take a look at these resources from Benzinga, created just for women.

Set up a Bank Account

Analyze Your Finances

Monitor Your Credit

Save or Invest

Earn Passive Income

FinTech Careers

Financial Literacy

Money Management

Investing Education

Did you know that women are more likely than men to choose an investment that contains a diversified mix of stocks and bonds (like target date or balanced funds) instead of trying to time the market? Already lost? No worries. We’ll teach you what you need to know.

Master investing in the stock market with lessons from a top instructor and lead trader.

There’s never been a better time trade forex. Take your forex trading strategies to the next level (yes, even if you’re a beginner!). Learn from Benzinga’s top instructors and kickstart your trading journey today.

Introductory lessons for all new Benzinga Pro users — beginner to advanced.

Do you understand how investing in the stock market works?

Take this free course.

Step by step for dozens of alt coins.

IIG works with 10th, 11th and 12th grade girls and teaches three concepts over the course of three years.

Seema Hingorani founded Girls Who Invest (“GWI”), a non-profit organization dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry.

BetterInvesting’s Video Learning Library provides you with all the stock investing instruction needed to become a successful stock investor.

Putting your career on the fast-track: brain secrets, salary negotiation, advice for female financial planners and managing your LinkedIn presence.

Personal Finance Platforms

Billing itself as the 1st investing platform & money membership for women, by women, Ellevest takes a uniquely female approach to investing. The robo-advising platform takes into account wage gaps, saving discrepancies and women’s longer lifespans when calculating an ideal portfolio mix.

Stash is a power-punch digital financial advisor and personal finance hub app. Designed for everybody, you can use Stash to budget, invest, bank and gain financial literacy. They keep the fees to a minimum and offer reasonably priced all-inclusive monthly subscriptions.

If saving for retirement feels confusing to you, you’re not alone. Blooom gets it. With many of us priced out of hiring expensive financial advisors and having less support for retirement at the corporate and government levels, it’s no surprise that you may feel unsure about the right path to financial security.

If you want the option to meet with your advisor face-to-face, Smart Asset is a great resource. It can link you to your top 3 local financial advisor matches.

Pocketnest is a certified women’s business enterprise that coaches millennials and gen-xers through holistic financial wellness. Built on behavioral science and psychology, Pocketnest helps users set meaningful goals, understand their psychological reasoning behind each goal, and map a pathway to achieve them.

Lunch Money App is a delightfully simple personal finance & budgeting platform. Easily set an attainable budget with useful historical data to help guide you. The goal is to understand habits and anticipate spending.

Your credit scores should be free. And now they are. Compare personalized offers for credit cards, loans and more without hurting your scores. It’s all on Credit Karma.

Purse Strings gives you the tools and resources to make smart financial decisions. Sign up for their newsletter to continue learning how to strengthen your finances.