Best Product Management Courses

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Contributor, Benzinga
October 15, 2020

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Ready to hone your skills as a product manager to land a promotion or learn more to become a better product manager? 

Either way, an online product management course can help you meet your goals. There are several options to choose from and you won’t need to spend a fortune to acquire the knowledge and skills you need. 

A Quick Look: Best Product Management Courses

Check out Benzinga’s top picks for product management courses: 

What Makes a Product Management Course Great?

Unsure of what to look for as you explore your options? The best product management courses meet these criteria. 

1. Taught by an Experienced Professional

The instructor must have extensive product management knowledge and experience in the field. Otherwise, they may not effectively communicate the essentials of product management in a way that’s easy to swallow. 

2. Starts with the Basics

Are you new to product management? If so, you need a course that lays a solid foundation. But if you have industry experience, you may need a refresher before diving into more advanced product management concepts. 

3. Includes Supplemental Resources 

Product management courses that include supplemental resources boost your chances of retaining the information over time. Useful resources can include readings, demonstrations, projects and quizzes. 

Our Top Picks

Searching for the perfect product management course can be overwhelming. We’ve taken the guesswork out of finding the best options by doing the research for you.

Our top picks are from LinkedIn Learning and Skillshare. Courses are categorized by skill level — beginners, intermediate and advanced. Each class includes a description and the enrollment fee to facilitate the evaluation process. 

Product Management Course for Beginners

Are you just starting out in product management and want to master the basics? These courses are ideal. 

1. Product Management First Steps by LinkedIn Learning (Formerly Lynda.com)

Learn what it takes to be an effective product manager in this introductory course from LinkedIn Learning. It includes 8 lessons, 2 project files and 8 chapter quizzes to help you understand and retain the material. 

Former Adobe Principal Product Manager Doug Winnie begins with a primer on product management and moves on to an overview of what product managers do. You’ll also find lessons on product research, planning, building, releasing and refining. The course wraps up with a discussion on retiring products. 

Enrollment is included in the $29.99 monthly LinkedIn membership. Or you can grab a seat for free by signing up for a 1-month trial. 

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2. Fundamentals of Product Management by Ellen Chisa 

  • Who it's for: Beginners
  • Price: Free

This free course from Skillshare takes a hands-on approach to learning product management. It’s ideal for designers, engineers, first time entrepreneurs and those interested in pursuing a career in product management. 

When you enroll, you’ll be tasked with developing an existing idea. Or you can pick a new idea and work through the product management process.

The course is led by Ellen Chisa, CEO and co-founder of Dark. She has experience working for top companies like Microsoft, Lola and Kickstarter. Chisa earned a bachelor of science degree in electrical and computer engineering from Olin College and she’s studying for a Harvard MBA. 

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Become a Product Manager | Learn the Skills & Get the Job

All Levels • 146 videos • 12.8 hours
Become a Product Manager | Learn the Skills & Get the Job
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3. Become a Product Manager | Learn the Skills and Get the Job by Udemy 

  • Who it's for: Beginners 
  • Price: $194.99

Looking to pursue a career in product management? Consider this bestselling course from Udemy to get you started.

The class is also a good fit if you’ve recently landed a product management role and would like to supplement what you’re learning in the workplace. Entrepreneurs who want to get a grasp on the product development process can also benefit significantly by enrolling. 

It includes 144 lectures and 13 hours of on-demand video, 25 articles and 121 downloadable resources. There’s also a 30-day money-back guarantee if you’re unsatisfied with the course for any reason. 

It’s $194.99 to enroll. There are no prerequisites, but it helps if you’re familiar with basic business concepts. 

The course is led by Cole Mercer, senior product manager at SoundCloud and Evan Kimbrell, the founder of Sprintkick. Both have extensive product management experience across several industries. 

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Intermediate Product Management Courses 

Were you recently tasked with building a product strategy or roadmap? Are you seeking ways to be more creative in your role as a product manager? These courses may be a good fit. 

4. Product Management: Building a Product Strategy by LinkedIn Learning (Formerly Lynda.com)

Help your organization build the perfect product and position it for success. This intermediate course from LinkedIn Learning will show you how to implement proven strategies to pull this off. 

Product Management: Building a Product Strategy spans a little over 1 hour. It’s comprised of 4 modules: 

  • Product Strategy Overview
  • Filling In the Elevator Pitch Step by Step
  • How to Develop Product Strategy
  • You Have a Strategy, Now What? 

Each module also includes a chapter quiz to test your comprehension of the material. 

The class is co-facilitated by Product Manager Teg Grenager and Software Engineer Eldad Persky.  

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5. Product Management: Building a Product Roadmap by LinkedIn Learning (Formerly Lynda.com)

Were you tasked with building a product roadmap but have no idea where to start? Look no further than this intermediate course from LinkedIn Learning. 

It’s also led by Ted Grenager and Eldad Persky. In a little under 1 hour, you will learn how to build a robust product roadmap that complements your product strategy and business objectives. The course includes 4 modules:

  • What Is a Product Roadmap? 
  • Laying the Groundwork
  • Decision-Making and Building Alignment
  • Common Challenges 

There’s no cost to enroll if you have a $29.99 monthly LinkedIn membership. If not, you can register for free by opting for a 1-month trial. 

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6. Product Innovation for Product Managers by LinkedIn Learning (Formerly Lynda.com)

You must be innovative if you want to get results as a product manager. If you're searching for ways to be more creative in your role, consider this course from LinkedIn Learning.

Karen Holst, an executive and entrepreneur, draws on her experience in the field to share invaluable nuggets of wisdom. You’ll discover the most effective strategies and tools to help you be more innovative when developing new products. You’ll also learn more about the different phases of innovation as they relate to product development. 

Grab a free seat in the class with a $29.99 monthly LinkedIn membership. Or you can test drive the course for free by signing up for a 1-month trial. 

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Advanced Product Management Courses

Product managers with extensive experience may find these courses useful. 

Advanced Product Management: Vision, Strategy & Metrics

Intermediate • 37 videos • 5.5 hours
Advanced Product Management: Vision, Strategy & Metrics
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7. Advanced Product Management: Vision, Strategy and Metrics by Udemy 

  • Who it's for: Advanced students 
  • Price: $199.99

Are you an experienced product manager searching for ways to beef up your skills? This advanced course from Udemy sheds light on the techniques and skills that make top product managers successful. You will also learn how to distinguish between vision and strategy and adopt a successful framework for your company.

Your enrollment fee of $199.99 includes 37 lectures condensed into 5.5 hours of on-demand video. There are also 6 articles and 47 downloadable resources to demonstrate the core concepts introduced in the class. 

The course is facilitated by Cole Mercer and Evan Kimbrell from Become a Product Manager: Learn the Skills and Get the Job

Be sure you have knowledge of basic product management concepts before you enroll. 

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Advanced Product Management: Leadership & Communication

Intermediate • 36 videos • 4.6 hours
Advanced Product Management: Leadership & Communication
securely through Advanced Product Management: Leadership & Communication's website

8. Advanced Product Management #2: Leadership and Communication 

  • Who it's for: Advanced students
  • Price: $149.99

This course is part 2 of the Advanced Product Management series from Cole Mercer and Evan Kimbrell. It shifts gears to focus on developing communication and leadership skills as a product manager. You will also learn how to effectively interact with your superiors and position yourself for a promotion. 

You’ll have instant access to 36 lectures condensed into 4.5 hours of on-demand video, 7 articles and 57 downloadable resources to enhance your learning experience. There’s also a 30-day money-back guarantee if the course doesn’t work for you. 

The enrollment fee is $149.99. And similar to part 1, you should be familiar with product management before you register. 

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Product Management & Marketing: Positioning

Intermediate • 10 videos • 1.2 hours
Product Management & Marketing: Positioning
securely through Product Management & Marketing: Positioning's website

9. Product Management and Marketing: Positioning

  • Who it's for: Advanced students
  • Price: $94.99

Create the perfect positioning statement in just 1.5 hours with the lessons taught in this advanced Udemy course. It includes 1 hour of on-demand video, 1 article and 7 downloadable resources. 

Facilitated by author and marketing trainer Mike Gospe, this class also offers lessons on core skills, including:

  • Target segmentation and the personal
  • How to identify key customer benefits
  • Competitive differentiation

It’s a good idea to take Create Powerful Buyer Personas for Your Small Business before you sign up. Read Gospe’s book, “The Marketing High Ground: The Essential Playbook for B2B Marketing Practitioners Everywhere” to get the most out of the course. 

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Choose the Right Product Management Course for You

Product management courses are available for all skill levels and budgets. You won't have to invest a fortune to prepare for a career change or land a promotion. 

But before you enroll, confirm the course is taught by an experienced professional that starts with the basics. It also helps if supplemental resources are included in addition to video lectures. Consider one of Benzinga's top picks to help you get started. 

Southern New Hampshire University Online

SNHU Online Offers:

  1. Flexible schedules
  2. Affordable tuition
  3. Online tutoring
  4. Access to electronic research materials
  5. Specialized academic advising
  6. Supportive online community

Learn more at SNHU.