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Google Analytics is a tool that's beneficial across industries. Career professionals can use it to identify trends. Entrepreneurs can use it to understand their online customers. College students studying business or marketing can use it to learn more about different segments of the market.
These are just a few examples of how valuable this free tool can be if appropriately leveraged. But how do you learn the basics or acquire more advanced knowledge if you’re already a user? Consider an online Google Analytics course to hone your skills in the most efficient manner possible.
Options are available at all skill levels, from newbie to expert. And many are free or come with an affordable enrollment fee so you won’t break the bank.
Featured Courses:
A Quick Look: Best Google Analytics Courses
Here’s a quick look at the best Google Analytics courses:
- Fundamentals of Google Analytics by Jeff Sauer
- Google Analytics Essential Training by LinkedIn Learning
- Ultimate Google Analytics Course + 50 Practical Tips by Pavel Brecik
- Google Analytics for Small Business by Udemy
- Google Analytics Mastery with Remarketing on Google Adwords by Udemy
- Google Analytics: Spam Proofing by LinkedIn Learning
- Advanced Google Analytics by LinkedIn Learning
- Advanced Google Analytics Course + 77 Practical Questions by Udemy
- Google Analytics Certification: Become Certified & Earn More by Udemy
What Makes a Google Analytics Course Great?
How do you know if a Google Analytics course is worthwhile? Look for the following criteria.
1. Affordable
Why spend a fortune on a Google Analytics course when there are affordable or free options? If you’re just starting out, consider free courses and transition to paid options if you want to expand your knowledge.
2. Tests Your Knowledge
Does the course include quizzes or practice tests to assess your understanding of the material? There’s no way to know if you comprehend what’s being taught unless you are tested or required to demonstrate key concepts.
3. Self-Paced
You want a Google Analytics course that allows you to work at your own pace. That way, you won’t feel rushed to get through the modules. You can take as much time as you need on lessons that are a bit more challenging.
Our Top Picks
Here are the best Google Analytics courses on the web. Our top picks are from reputable online learning platforms including LinkedIn Learning, Skillshare and Udemy.
We’ve organized the courses by skill level — beginner, intermediate and advanced — to make it easy to find what you need. There’s also a description and enrollment fee included with each course to help you make an informed decision.
Google Analytics Course for Beginners
New to Google Analytics? Start with these courses to master the basics.
1. Fundamentals of Google Analytics by Jeff Sauer
- Who it's for: Beginners
- Price: Free
Master the fundamentals of Google Analytics with the beginner course led by Jeff Sauer, a Google Analytics strategist. It breaks down user demographics and you’ll also learn how to create a useful dashboard that makes it easy to analyze your data and meet the goals you’ve set for your website.
The course includes 10 lessons on several core topics, including goal-setting with Google Analytics, segmenting users, campaign tracking and social reports. It also covers content performance analysis and dashboard functionality.
There’s no cost to enroll. You’ll walk away knowing how to navigate Google Analytics and maximize your website’s effectiveness.
2. Google Analytics Essential Training by LinkedIn Learning (Formerly Lynda.com)
- Who it's for: Beginners
- Price: Included in the monthly membership
Offered by LinkedIn Learning, this is another ideal course for individuals just getting started with Google Analytics. It spans 2.5 hours and covers the fundamentals, along with UI, data filtering and reports. The end goal is to help you grasp who your online customers are, how they found your website and how they engage when they arrive.
Course material is delivered through video lectures. There are 8 modules and a corresponding quiz for each to test your comprehension of the material.
The class is taught by Corey Koberg, a certified AdWords trainer. He’s also an online marketing and search engine trainer.
Enrollment is included with a LinkedIn Learning membership. Or you can enroll for free by signing up for a 1-month trial.
3. Ultimate Google Analytics Course + 50 Practical Tips by Pavel Brecik
- Who it's for: Beginners
- Price: Free
Looking to use Google Analytics to understand your audience better and boost online operations? Consider this course from Web Analytics Evangelist Pavel Brecik to show you the way.
He provides an inside look at how Google Analytics collects data. You will also learn more about segmentation and data analysis using the tool.
The course is comprised of 22 lessons delivered by video. It also includes 50 valuable business tips and 100 quiz questions to help you fully grasp and retain the material.
There’s no cost to enroll.
Intermediate Google Analytics Courses
Have experience using Google Analytics? You may find these courses useful.
4. Google Analytics for Small Business by Udemy
Just $19.99 gets you a seat in Google Analytics for Small Business from Udemy. This course is ideal for small business owners who want to gain a better understanding of analytics from website data. It’s also suitable if you want to improve lead generation through your site.
You’ll have instant access to 19 lectures condensed into 1.5 hours of on-demand video, 1 article and 1 downloadable resource when you enroll. The course is also backed by a 30-day money-back guarantee if you’re unsatisfied for any reason.
Instructor Dennis Hennigan is a marketing strategy consultant. He’s also an experienced entrepreneur that’s well-versed in lead generation.
You must have a functional website and Gmail account before you enroll.
5. Google Analytics Mastery with Remarketing on Google Adwords by Udemy
This highly-rated course from Udemy focuses on web and marketing data in Google Analytics. It’s divided into 6 sections:
- Introduction and Google Analytics Account Creation
- Installing the Google Analytics Tracking Code on Your Website
- Diving Deep into Analytics
- Linking Google Analytics with other Google Products
- Different Types of Reports in Google Analytics
- Bonus Module: Remarketing on Adwords
The enrollment fee of $199.99 includes lifetime access to 1.5 hours of on-demand video. You will also receive a certificate of completion when you reach the end of the course.
Have access to a desktop PC or laptop with a strong internet connection before you enroll.
6. Google Analytics: Spam Proofing by LinkedIn Learning (Formerly Lynda.com)
- Who it's for: Intermediate students
- Price: Included in the monthly membership
Unsure of how to handle spam when it interferes with your data on Google Analytics? This course shares effective solutions so you can generate reports that provide an authentic look at the visitor activity on your website.
Google Analytics: Spam Proofing is divided into 2 sections: Understanding Spam in Google Analytics and Spam Proofing Your Analytics. It is facilitated by Patrick Rauland, a product manager for WooCommerce and WooThemes.
The first section teaches you how to identify spam, understand filters and create a backup view of Google Analytics. In the second section, you’ll learn how to exclude bots, language spam and crawler spam. There are also lessons on how to create a hostname filter, save an annotation and create a segment for historical data.
If you have a $29.99 monthly LinkedIn Membership, enrollment is free. But if you’re not yet signed up, you can test drive the course with a 1-month trial.
Advanced Google Analytics Courses
Are you a seasoned professional searching for next-level Google Analytics knowledge? Consider these courses.
7. Advanced Google Analytics by LinkedIn Learning (Formerly Lynda.com)
- Who it's for: Advanced students
- Price: Included in the monthly membership
Accelerate your knowledge of Google Analytics with this advanced course from LinkedIn Learning. It’s designed to help you master the tool and segment your data in a way that provides invaluable insights.
In a little over an hour, you can get a better grasp on advanced Google Analytics concepts. There are 7 modules on a host of topics, including data measurements, views, filters, view filters, events, advanced features and segmentation.
The class is offered by Madecraft, a full-service learning content company. Facilitator Brad Batesole is a marketing thought leader. He also serves as the chief learning officer at Madecraft.
8. Advanced Google Analytics Course + 77 Practical Questions by Udemy
Advanced Google Analytics Course + 77 Practical Questions is another course (also taught Pavel Brecik) that focuses on more advanced concepts. It’s a Udemy bestseller designed for Google Analytics users who want to enhance their knowledge.
You can enroll for $199.99 and have instant access to 45 lectures jam-packed into 4 hours of on-demand video. You can test drive the course for 30 days without fear of losing your investment since it includes a money-back guarantee.
You must have experience using Google Analytics. It’s also a good idea to complete Ultimate Google Analytics Course + 50 Practical Tips before you sign up.
9. Google Analytics Certification: Become Certified and Earn More by Udemy
Want to pass the Google Analytics Certification exam on the first attempt? This course will help you prepare so you can sit for the exam with confidence, pass with flying colors and advance your business or career.
A Udemy bestseller, the course includes 21 lectures condensed into 2 hours of on-demand video, 12 articles and 3 downloadable resources. You’ll also need to complete a 200-question practice test to determine if you’re ready to take the exam or need more time to study.
The course is instructed by Darah Walsh, a highly-rated Udemy instructor who has taught over 500,000 students.
Choose the Best Google Analytics Course for You
You could be well on your way to mastering Google Analytics in just a few hours. These courses are a good starting point and can equip you with the skills needed to more effectively use the tool or land a more lucrative career opportunity.
Google Analytics courses are available for all skill levels with varying price points so you can acquire invaluable information for free or at a price that fits your budget.
Before you select a course, confirm it’s self-paced and include quizzes or tests to help gauge your progress. This can give you the best shot at getting the most out of your learning experience.
Related content: Best Google Courses
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