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Apple Quietly Acquired A Sleep Tracking App

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Apple Quietly Acquired A Sleep Tracking App

Investors hoping for Apple Inc. (NASDAQ: AAPL) to put some of its billions upon billions of dollars to use might be disappointed to find out the Cupertino-based company didn't buy a Netflix, Inc. (NASDAQ: NFLX) or a Walt Disney Co (NYSE: DIS)-type of company.

Instead, Apple quietly acquired a sleep monitoring app and device called Beddit. In fact, news of the acquisition was made public when Beddit updated its privacy policy on its website to state it had been bought out by Apple.

Beddit also stated users' personal data will be collected, used and disclosed in accordance with Apple's privacy policy.

According to a CNBC report, Beddit's old webpage linked to its Apple Watch applications appear to have been taken down.

Apple Wants Information

It is clear Apple bought access to sleep-related data, likely for its own health and wellness initiatives. Apple will gain access to Beddit's users who track not only basic sleep data but more complex aspects of sleep, such as heart rate and respiratory data.

Apple may be looking to target the 50 to 70 million adults in the U.S. alone who have sleep or wakefulness disorders.

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