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Why Twitter Investors Should Heed Charles Darwin's Advice

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While Wall Street punished Twitter Inc (NYSE: TWTR) for failing to drive up user growth and engagement, New York Times columnist Nick Bilton feels one should give the company some credit.

Bilton was on CNBC to explain why Twitter needs to be given some credit and why the company should take a lesson from Charles Darwin.

Give Them Credit For Admitting

"It's interesting. So they added two million users -- let's put aside the SMS users," Bilton began. "In 2009 when Twitter was the talk of the town, they were on the cover of Time magazine, on Oprah, all these different TV shows across the country, across the world, they were adding about two million new users a week, sometimes more."

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He continued, "And what happened was people signed up, they didn't know how to use it and then they left. And so, you have reached the mass market, but the mass market didn't understand how to use the product and finally and the thing I will give them credit for is for admitting that this time, on this call. I've never heard them admit that people don't understand how to use the product."

Adapt Or Perish

Bilton also remarked that Twitter needs to adapt to survive, saying, "I came across a quote by Charles Darwin of all people yesterday.

"This is really interesting because I think you think about these companies and why they don't succeed and Darwin always said with animals and so on that it wasn't the smartest, it wasn't the biggest, it was the ones that were capable of adopting to change that were the ones that succeeded. And I think this is Twitter's lesson right now."

Posted-In: CNBC Nick BiltonTech Media

 

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