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Fitbit CEO Says Company Is 'More Than Just Wearables'

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Fitbit CEO Says Company Is 'More Than Just Wearables'

Fitbit Inc (NYSE: FIT), one of the few wearables company that is profitable, priced its IPO at $20 a share on Thursday and its shares opened up with gains of 52 percent as it debuted on the New York Stock Exchange.

Fitbit co-founder and CEO James Park was on CNBC to discuss the company’s mission and competition. Park also elaborated on the features of Fitbit’s flagship product Surge.

Mission Of The Company

"We're more than just wearables," Park began. "We have different products, clipable products, wrist-worn wearable products, scales etc. We are going to focus a lot on software and services. So again the mission of the company, it's really to get people healthier and more active."

Related Link: NYSE Welcomes Fitbit; Shares Skyrocket

Respecting Competition

On the competition in the wearables space, Park said, "I think we really respect all of our competitors and in general, look, this category is huge; we're all working to grow consumer awareness. It's really exciting and just great for people in general."

Park refused to comment when asked about whether Apple Inc. (NASDAQ: AAPL) or any other company has had a talk with Fitbit to acquire it or if he has ever thought about selling the company.

Surge

Park was asked to elaborate the features of the company's fitness watch, Surge. He replied, "It has over eight sensors including GPS. So it measures your heart rate directly on your wrist 24-7 beat-by-beat continuous monitoring… Over seven days battery life. It's a pretty amazing product."

 

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