John Sculley: Apple Watch Is Part Of A Long Game That Tim Cook Is Playing Very Smartly

Apple Inc. AAPL shared all the features and the pricing of the Watch at a media event on Monday and also unveiled the new 12-inch ultra lightweight MacBook. Former Apple CEO, John Sculley, was on CNBC Tuesday to share his thoughts on the Watch and what Apple's future plans might be.

Time Cook's Game

"Well it's an extraordinarily impressive product technically and design-wise," Sculley said. "There really has been nothing in consumer electronics that has been this sophisticated as a product, but I think it's all part of a long game that Tim Cook is playing very smartly."

The Walt Disney Analogy

Sculley elaborated, "Think of this in terms of an ecosystem expansion. The analogy I think back to is when Walt Disney created Disneyland, he created the concept of a theme park. When he created a decade later Disneyworld, he created something that was dramatically different because it became a destination not for a day for people in Southern California, but it became a destination for a week vacation for people all over the World, who would come to Orlando."

Separating Apple From Competitors

"And I think that's what Tim Cook is doing. He is taking the Apple Watch, its integrated back to the iPhone 6, it's the only smartphone that it works with and he is starting to build out new ways to separate Apple away from Samsung and Google and Android and all the others out there as that industry commoditizes," Sculley concluded.