Is The Watch Set To Be Apple's 'Bad Apple'?

Fast Company's Mark Wilson recently wrote a piece titled, "You Guys Realize The Apple Watch Is Going To Flop, Right?"

Wilson was on CNBC Wednesday to discuss why he thinks the watch from Apple Inc. AAPL is going to be a dud.

Consumers Won't Buy It

“I don't know what I think Apple Watch will sell this year,” Wilson said.

“I think it will sell millions of units, but I do compare it to the iPhone and iPad, right? The iPhone sold 100 million units in three years; the iPad sold a 100 million units in two years. And I do think that this sort of hype level is implying that the Apple Watch will be as big as those devices. And I just don't see it.”

He continued, “I don't think the technology is ready; the battery that's in the Apple Watch can run out in as little as 2.5 hours if it's actually on all the time, which is why Apple has actually designed it to be in sleep most of the time, like your phone.

“So, people will be literally wearing watches on their wrist that have nothing on the screen most of the time, and I think that's a bit of a certain. I don't think consumers are going to buy it.”

Related Link: Will Apple Watch Replace The Keys Of Your Next Tesla?

Long-Term Flop

When asked what he means specifically by the Apple Watch flopping, Wilson replied, ”I think my definition of flop is between 50 to 100 million units in a few years, okay. So, I am actually not that interested in what happens over the next six months to a year, because I think that Apple loyalists can drive a lot of that traffic. I want to see how this trend plays out in a few years and I don't see it playing out in a few years.”