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The Stability Of Apple's 'App Economy'

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Apple Inc. (NASDAQ: AAPL) last week came out with the numbers for its 2014 App Store sales. The company proclaimed of having generated $10 billion in revenues for developers through its App Store and creation of over 620,000 jobs in United States alone due to the iOS ecosystem.

Smartling CEO Jack Welde,was on Bloomberg Friday to discuss the ‘app economy’ created by Apple and its stability.

"The $25 billion that has been generated through the Apple App Store is an extraordinary number," Welde said. "That 50 percent growth from about $10 billion to $15 billion between 2013 and 2014 really implies that the app economy is real, and when you consider the fact that about a million people a day will log on to the Internet for the very first time and it's probably on a smartphone, it's probably on a mobile device. That implies there is an extraordinary global opportunity out there."

What About Apple's 'Real' Stores?

"I see Apple opening stores in China in places where they have a huge user base and I think it's going to be important that companies and brands can reach consumers where they are," Welde said. "One of the nice things about smartphone apps and mobile apps is that your users are literally at their fingertips every single day interacting with your brand, but the more that you can bring something like an Apple Store directly to your customers and give people that face-to-face genius bar support, the better off you are going to be."

Is App Development A Stable Job?

"Yeah, it's absolutely a stable job. I would say that the demand for high quality developers is extremely important and it is a global phenomena."

Posted-In: Bloomberg CNBC Jack Welde SmartlingTech Media


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