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How Google Helps Increase Smartphone Penetration On A Global Scale


Google Inc (NASDAQ: GOOGL)(NASDAQ: GOOG) is not resting easy after launching its Android One phones in India this September. The company is ready to launch those phones in the other countries of the subcontinent, including Nepal, Sri Lanka and Bangladesh.

Mark Spoonauer, editor-in-chief at Tom’s Guide, was recently on CNBC to talk about what the expansion of Android One means for Google.


Untapped Market

“Well it’s all about where the smartphone market is heading,” Spoonauer said. “Because in the US, everyone and their mother has a smartphone if not two, but in a lot of these developing nations it might be as low as 10 percent ownership for smartphones."


"So, it’s about getting smartphones into the hands of more and more people. The free market [...] equates to 200 million people in addition to 1 billion already that Google is targeting with Android One.”


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“I think that it depends on the experience you are getting with the phone.

"Certainly, like the specs are not very high-end on these handsets, it’s a 4.5-inch screen, 4 gigs (GB) of internal memory. It’s really about, you are targeting the audience of people who have never had a computer, nevermind a smartphone; this is their primary Internet device for the first time for a lot of these folks," Spoonauer added.

"So, it’s not for the high-end market; it’s for connecting the people who haven’t had something before."



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Posted-In: Android One CNBC CNBC India Mark Spoonauer Tom's GuideMedia