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To say that Coupons.Com Inc (NYSE: COUP) has had major fall since its IPO would be an understatement.The stock slumped soon after IPOing and did bounce back in May, but that rally was short lived as it crashed by more than 50 percent to the $15 level in August and continues to trade around that level.

Steven Boal, CEO, was recently on CNBC to discuss the company’s stock price and impact of mobile shopping on e-commerce sales.

Mobile Shopping

"This year it's all about digital and it's all about mobile shopping and when I say mobile shopping, I mean we are seeing the two phenomenon. One, people are using their mobile phones to investigate products before they go in the stores and we're also seeing people doing more purchasing on mobile phones. Both of those phenomenon are taking place this year," Boal said.

Decline In Stock Price

"Well two things, one, from a competitive perspective we really don’t see any companies that provide the breadth of services that we do at scale and so I think, from a competitive perspective, I think, we are in a really good shape. And then when it comes to an analyst recommendation, you are going to be a much better expert at understanding the business than I am from a financial perspective," Boal told CNBC, "but we have spent a lot more time with Mark Mahaney... and Nat Schindler at Bank of America who you know of course and now we are directed to those reports to get a kind of better understanding of our business.

Posted-In: Steven BoalCNBC Media


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