HSN CEO: Consumers Are Smart, Discerning And Understand All Components Of Value

With holiday sales being the hot topic of discussion on Street in last few days, who better to shed some light on that than a multichannel retailer. Mindy Grossman, chief executive officer of HSN, Inc. HSNI was recently on Bloomberg to discuss the sales outlook for this holiday season and which categories will lead the pack.

"Well, what I think is going to be different or let's put it this way, it's going to accelerate even more greatly, it is about mobile. And our customers, not just on the couch, our customers interfacing with our brand 24 hours a day through digital, through mobile, through streaming and through the live show," Grossman said.

"This is [smartphone] […], this is the most personal device anyone can have and it's being utilized and we expect mobile sales, which in the last quarter grew at 46 percent and now is 17 percent of our total company sales, we expect that number and we're seeing that number accelerate greatly.”

According to Grossman, "consumers are smart, they're discerning and they understand all the components of value and it's not just about price."

When asked about the categories that have performed poorly off-late and those that have done well, Grossman said, "We're seeing strength right now across all our categories. If you just look at this weekend on Saturday, 150,000 hanger sets, on Sunday 100,000 pair of Diane Gillman jeans, 35,000 Beats headphones that we had as exclusive configuration and I do agree with you on electronics, if it's just about a race to the bottom price, that's not where we are going to put our investment."

Shares of HSN were recently trading at $72.65, up 0.39 percent.