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Amazon CEO Jeff Bezos Goes Over Affordable New Line Of Kindles

Amazon CEO Jeff Bezos Goes Over Affordable New Line Of Kindles

Amazon (NASDAQ: AMZN) has started showing off a version of the Kindle Fire that will retail for $229 upon its release.

Amazon CEO Jeff Bezos appeared on CNBC's Squawk Box Wednesday morning to discuss the company's new line of affordable tablets, and how the devices will lead to a boost in app sales and other types of digital products.

The new line is available for pre-order, and is known as the Kindle Fire HDX, which features an improved high-resolution screen, starting at $229 and $379 for each version. The low price is meant to undercut competitors like Apple (NASDAQ: AAPL), with the iPad acting as the current dominator in the tablet market.

"Success is for customers to say 'Wow.' I want customers to say 'Wow, I've never seen an 8.9 inch tablet this light'. I want customers to say 'Wow, the Mayday feature is incredibly helpful to me. When I want to change something in my settings, I can get it done right away because of the Mayday button'. I want people to say "This display is the most beautiful display I've ever seen' and so on," said Bezos.

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He included that Amazon will break even with these devices, and make no money from the sale of them. Bezos and the Amazon team are aiming at the money in digital media and applications, including music, TV programming, movies, eBooks and games, among other downloadable content.

"We think we're better aligned with our customers if we make money when people use our devices, not when they buy them," said Bezos.

At the time of this writing, Jason Cunningham had no position with the mentioned entities. Visit Jason on Twitter @JasonCunningham.

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