Hasbro CEO Talks Rising Costs, New Deals, The Hub, And More

This afternoon, Hasbro, Inc.

CEO Brian Goldner spoke to CNBC about some of the company's products and movie tie-ins, as well as the rising cost of oil. “We've looked at how the rising costs will go into our products, ‘cause we have so many products that are new every year,” Goldner said. Hasbro has several new toys coming out to coincide with the release of the Thor and Captain America films (both of which are Disney

properties via the Marvel buyout). “That, [movie tie-ins], is one of the things we do,” Goldner said, adding that the company has signed a 10-year deal with Sesame Street. And when Star Wars returns to theaters in 2012 (for a 3D facelift, not a new trilogy), Goldner said that Hasbro will be ready with new toys at retail. Additionally, Hasbro has developed a new version of Monopoly called Monopoly Live, which is said to use gesture-based technology – perhaps inspired by the success of Microsoft's

hit Xbox 360 add-on, Kinect? Finally, Goldner spoke briefly on The Hub, a new TV network from Hasbro and Discovery Communications, Inc.

. “The Hub launched on 10/10/10,” Goldner said. “We're off to a great start. We started with 50 advertisers. Now we have 80.”