Activision's Bobby Kotick: "We Don't Spend A Lot Of Time Thinking About A Call of Duty Subscription Model"

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Call of Duty for a monthly fee? Not just yet. While rumors persist that Activision Blizzard
ATVI
is trying desperately (perhaps secretly) to convert the Call of Duty series from a $60 disc to a subscription-based offering, the company's CEO barely acknowledges the idea. “We don't spend a lot of time thinking about how to convert Call of Duty to a subscription model,” Bobby Kotick told CNBC this morning. However, Kotick also said that he believes that people are willing to pay for content if you give them something spectacular. Could this be his subtle way of admitting that Activision would like to explore a subscription-based model? Or is this merely a defense of the company's high price for DLC (downloadable content)? During the interview, Kotick also took a moment to defend the company's decision to
abandon
the Guitar Hero franchise. “We have a lot of bets,” Kotick said. “We try to focus our resources on [games] that have the ability to excite [our] audiences.” When a CNBC reporter asked if the lack of violence played a role in Guitar Hero's decline, and if the prevalence of violence in Call of Duty helped boost its success, Kotick said, “I don't think there's any connection between the success of Call of Duty and the lack of success for Guitar Hero.”
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Posted In: CNBCLong IdeasNewsShort IdeasMovers & ShakersMediaTrading IdeasGeneralActivisionActivision BlizzardBlizzardBobby KotickCall of DutyRobert Kotick
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