Bud Light Remains The King Even On Social Media

Twitter Inc TWTR is one of the two go-to destinations for beer companies to market their brand, according to real-time competitive analytics firm BrandTotal.

Constellation Is Winning The Battle: Twitter, along with Facebook Inc.'s FB Instagram platform, are the two primary channels for beer companies to reach consumers, BrandTotal said in a new report. The current winner in the very competitive beer space is Constellation Brands, Inc.'s STZ Corona brand with a 17% share of voice (SOV) across all social media channels.

However, Corona's brand ranked last in terms of sentiment after a holiday-themed post in November got a lot of complaints because it didn't include sound.

Related Link: Morgan Stanley Cheers Boston Beer Company And Its 'Compelling Long-Term Growth Story'

But Budweiser Remains The King: Anheuser Busch Inbev SA BUD boasts one of the strongest social media communities and followers, according to the report. The top engaging ads for the brand were organic content, including a New Year's livestream show with music star Post Malone.

The Budweiser brands also deserve credit for its use of a hyper-targeted strategy of reaching and testing different audiences through giveaways and prizes.

"It seems as if Bud Light's strategy is working; nourishing the relationship with consumers through fun events, adapting to their changing needs, and introducing new product flavors," BrandTotal said in the report.

(Photo by Kristina Laskova on Unsplash)

Posted In: alcoholBeerBrandTotalBudweiserCoronaPost MaloneMedia

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