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Here's How Much Investing $1,000 In Genius Brands Stock Back In 2010 Would Be Worth Today

Here's How Much Investing $1,000 In Genius Brands Stock Back In 2010 Would Be Worth Today

Investors who owned stocks in the 2010s generally experienced some big gains. In fact, the SPDR S&P 500's (NYSE: SPY) total return for the decade was 250.5%. But there’s no question some big-name stocks did much better than others along the way.

Genius’ Difficult Decade

One major underperformer of the last decade was children’s entertainment company Genius Brands International Inc (NASDAQ: GNUS).

Genius’ investors have had a tumultuous decade defined by big plans and disappointing results.

Back in 2010, Genius started the decade under the name Pacific Entertainment, trading on the OTC Pink tier under the ticker PENT. In May 2011, Pacific announced it was moving up to the OTC Markets Group after reporting its first quarterly financial results in March 2011.

In December 2011, Pacific changed its name to Genius Brands and changed its ticker from PENT to GNUS.

In November 2013, Genius announced a merger with A Squared Entertainment to significantly boost its content portfolio. The deal was a 50-50 merger than included paying off $1.5 million in combined debt.

Joining The Nasdaq

In April 2014, Genius announced a 100-to-1 reverse stock split aimed at helping Genius uplist to the Nasdaq exchange. In November 2016, Genius went back to the well with another 4-to-1 reverse split for the purpose of uplisting the stock to the Nasdaq. This time, the uplisting was actually completed, and the stock began trading on the Nasdaq.

Genius shares started the 2010s trading at around 50 cents before drifting all the way down to around 2.5 cents in 2013 prior to the first reverse split. That split bumped the stock up to around $4 in early 2014. By the time the second reverse split and the uplisting rolled around in late 2016, the stock had once again drifted back down to $2.

The second reverse split kicked the share price back up to $8 in late 2016, and the downward drift quickly picked back up once again. By early 2020 Genius Brands hat a new split-adjusted all-time low of 5.1 cents per share.

2020 And Beyond

Genius shares bounced more than 1,000% in 2020 on news that former action star Arnold Schwarzenegger made a significant investment in the company. Genius also launched its “Kartoon Channel!” on several popular streaming platforms.

But despite the 2020 bump, Genius Brands has been an abysmal investment over the past decade.

In fact, $1,000 worth of Genius stock in 2010 would be worth about $46.50 today.

Despite renewed market optimism in 2020, Wall Street analysts don’t seem to want to touch the stock. Not a single analyst has initiated or updated coverage of Genius shares since 2017.

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