Notable Put Options Activity in Lorillard

Shares of Lorillard

are lower on the session by 0.83%, currently trading at $108.77. The stock has been moving largely lower over the past two months and is currently trading below the 50-day moving average. Options traders are focusing on puts today. A short while ago the November 2011 $110.00 put traded 2,000 times on open interest of 1,393 contracts. The Nov2011 $100 and $95 puts are also active. Put volume is outpacing call volume today by 2.6 to 1. Lorillard, Inc. is the manufacturer of cigarettes in the United States. Its Newport is a menthol flavored premium cigarette brand. During the year ended December 31, 2010, the Newport brand accounted for approximately 90% of its sales revenue.