Lucid Group Appoints Ford And General Motors Veteran Nick Twork As Head Of Global Communications

Zinger Key Points
  • Nick Twork, seasoned in communications at Ford and General Motors, joins Lucid Group as Head of Global Communications.
  • Lucid prepares for Gravity SUV production launch, integrating automated robotics at Arizona facility for advanced manufacturing.

On Tuesday, Lucid Group, Inc. LCID announced Nick Twork’s appointment as Head of Global Communications.

Twork will oversee Lucid’s global communications team, which includes worldwide product, corporate, financial and internal communications; media relations. 

Twork has earlier served in high-profile communications roles on multiple continents at Ford Motor Company F, General Motors Company GM, Porsche Automobile Holding SE POAHF, Infiniti and Renault-Nissan-Mitsubishi.

He will report directly to Lucid CEO and CTO Peter Rawlinson, effective immediately and be based at Lucid’s global headquarters in Newark, California.

Twork joins Lucid as it prepares for the start of production of Lucid Gravity, its first SUV, with a new automated line that has nearly 250 robots. 

“I’m confident Nick can help build awareness of our brand while supporting Lucid’s ambitious growth plans,” Rawlinson said.

The 247 robots at Lucid’s AMP 1 facility in Casa Grande, Arizona, are currently under training, Rawlinson said in a video shared on YouTube on Thursday.

“We’re training them to rivet and bond Gravity’s all-aluminum, state-of-the-art monocoque structure,” the company said. The production of pre-production Gravity SUVs will start this summer in a few weeks, the CEO added.

The Gravity SUV was unveiled in November and is expected to start under $80,000, a price point closer to Tesla, Inc. TSLA

premium Model X SUV, which now starts at about $77,990.

Price Action: LCID shares are trading lower by 1.56% to $2.52 at last check Tuesday.

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