Levi's Trademarks Metaverse And NFT Virtual Clothing

U.S.-based denim giant Levi Strauss & Co. LEVI appears to be planning to jump into the metaverse and non-fungible token (NFT) technologies.

What Happened: Levi Strauss & Co. filed trademark applications relevant to NFTs and the metaverse with the United States Patent and Trademark Office (USPTO) on March 9, as pointed out in correspondence with USPTO-licensed trademark attorney Michael Kondoudis.

The three trademarks (serial numbers: 97304009, 97303975, 97303954) show two versions of the Levi's logo and one of the historic 501 jeans series.

The trademarks in question explicitly mention "downloadable virtual goods" that are "authenticated by non-fungible tokens created with blockchain technology to represent a collectible item."

See Also: American Express Files For NFT And Metaverse Trademarks

Furthermore, the documents also describe an "online retail store service featuring virtual goods" in "virtual online environments and virtual online fashion shows." 

LEVI Price Action: As of press time, Levi Strauss & Co.'s stock is trading at $18.82 during pre-market on Wednesday, after seeing its value increase by nearly 2.1% on Tuesday.

Photo: Courtesy of Ed Dunens on Flickr