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© 2026 Benzinga | All Rights Reserved
February 14, 2022 6:06 AM 3 min read

LeBron James, Larry David And QR Codes: The Star-Studded Crypto Super Bowl Commercials

by Shivdeep Dhaliwal Benzinga Editor
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The final game of this year’s National Football League season featured the Cincinnati Bengals playing against Los Angeles Rams.

The Rams won 23-20 but it wasn't just they who shone on Sunday night. Cryptocurrency advertisements in the Super Bowl LVI turned out to be a star-studded affair, drawing a high amount of attention.

Here are some top ones.

LeBron James In Crypto.com Ad: Professional basketball player LeBron James appeared for Crypto.com. The advertisement, set in 2003, has James talking to his younger self in the latter’s bedroom.

The advertisement plays on Crypto.Com’s “Fortune Favors The Brave” theme. Similarly themed advertisements featured Matt Damon last year.

“I can’t tell you everything,” the older James says in the advertisement, adding, “but if you want to make history, you’ve got to call your own shots.”

See Also: How To Buy Bitcoin (BTC)

Larry David For FTX: Comedian Larry David featured in a hilarious compilation that has him hating all major innovations throughout history — including cryptocurrency.

David plays a serial "pooh-pooher," who says no to the wheel, forks, moon landings and, of course, cryptocurrency.

FTX said on Twitter Sunday that the next big thing is here, even if Larry can’t see it. Using Bitcoin’s (CRYPTO: BTC) symbol in “big” for emphasis, the cryptocurrency trading platform also threw in a giveaway of 7.54 BTC or approx $41,907.40 to celebrate it.

A QR Code For Coinbase: No celebrities were hurt during the filming of the commercial for Coinbase Global Inc (NASDAQ:COIN). Instead, they featured a moving QR code set on a black background coupled with what can only be described as peppy video-game music from the eighties. 

The advertisement generated plenty of buzz because it led to an outage of Coinbase’s app. 

Coinbase is also holding sweepstakes, extended to its existing users, until 11.59 p.m. PST on Feb. 27. It is giving away three prizes of $1 million each in BTC; also on offer is a $15 giveaway for new signups. 

The three cryptocurrency exchanges have shot to prominence, especially since last year, with the latest rally in assets like Bitcoin, Ethereum (CRYPTO: ETH) and Dogecoin (CRYPTO: DOGE)

HoBlocky Glasses And A ‘Freelancer’:  Budweiser Light Next gave a subtle mention to cryptocurrencies by including blocky spectacles as a reference to its Noun DAOs nong fungible token collection. 

TurboTax features a supposed freelancer and a future tax filler asking the question "What if ... I have no idea how to freelance but ... I invest in crypto from my hometown of Gravity, Iowa."

Read Next: McDonald's Big Dogecoin Announcement, In Response To Elon Musk? Uhhhhhhhhhhhhhhhhhhhhh…

Photo: Courtesy of Keith Allison via Wikimedia

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Posted In:
CryptocurrencyNewsMarketsCryptocurrency ExchangesSuper Bowl
BTC/USD Logo
$BTCBitcoin
$68828.17-0.04%
Overview
DOGE/USD Logo
$DOGEDogecoin
$0.1016-1.00%
ETH/USD Logo
$ETHEthereum
$1976.000.57%
COIN Logo
COINCoinbase Global Inc
$166.151.11%
BTC/USD Logo
$BTCBitcoin
$68828.17-0.04%
Overview
DOGE/USD Logo
$DOGEDogecoin
$0.1016-1.00%
ETH/USD Logo
$ETHEthereum
$1976.000.57%
COIN Logo
COINCoinbase Global Inc
$166.151.11%
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