Curaleaf Holdings, Inc. CURLF CURA announced the expansion of its B NOBLE partnership across Florida.
B NOBLE is a for-profit, cause-based cannabis brand founded by hip-hop pioneer, filmmaker, visual artist and cannabis advocate, Fab 5 Freddy. In partnership with Curaleaf's corporate social responsibility program, Rooted in Good, the B NOBLE brand launched in 2021 and became the company's first large-scale, social equity-focused venture. The brand has expanded its complete suite of advocacy-based products to nine states. At launch, B NOBLE will introduce the following strains at Curaleaf dispensaries throughout Florida:
Lady Madonna (hybrid): A combination of Gushers and Strawberry Banana strains.
PB Souffle (indica): Marked by dense purple flowers with a sweet, creamy aroma.
With every B NOBLE sale, 10% of the proceeds will be donated to GreenBook Academy, a group that aims to create job opportunities for everyone through education. Greenbook's online multi-language, educational platform provides career-based curriculums.
Patients in Florida can participate in Curaleaf's revamped rewards program earning loyalty points for every dollar spent that can be redeemed for savings on future purchases made at any Curaleaf-operated dispensary. This applies to all B NOBLE products across the country, which are sold in nine of the 19 states that Curaleaf operates in.
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