CropKing CEO Discusses The Future Of Efficient Cannabis Production

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

As a relatively “new” crop, efficient cannabis production is still being defined. 

CEO of CropKing Inc. Paul Brentlinger spoke with Benzinga to help define efficient cannabis production, discuss some of the current issues and decipher how success can be achieved.

According to the CEO, efficient cannabis production could be defined by the constant drive to eliminate waste while maximizing desired characteristics with these characteristics being at the center of importance.  

Efficiency is based on goals such as maximum visual appeal for smokable flower, maximum oil and terpene production for extraction, maximum yield, or craft growing.

Brentlinger will be joining the upcoming Benzinga Cannabis Capital Conference to go further in-depth into the topic of efficient cannabis production and its importance.

Existing Issues

As the industry works to achieve efficient cannabis production, it is important to look at some of the current issues that exist within the space. Arguably, the biggest hindrance in achieving efficiency and standardization has been the legality of cannabis.

“In my opinion, as long as an arbitrage exists between the legal and black market economies, we will see a slower move to efficiency,” Brentlinger said.

He noted fertilizer/fertigation as one of the more common issues in cannabis production. Huge operations are still hand-watering thousands of plants while at the same time seeing smaller growers spending hundreds of thousands of dollars on fertigation skids and then turning around and feeding off the shelf, liquid “hobby” nutrients. 

“When you look at traditional agriculture you don’t see commercial growers purchasing 55-gallon drums or 275 gallon totes of premixed fertilizer (typically),” he said. “Instead, they are buying raw ingredients and mixing their own fertilizer. This is more efficient, less expensive, and gives the grower more control over their growing process.”

Possible Solutions

While the concept of efficient cannabis production is still being defined, Brentlinger argued that we can look at other crops that are much more established in agriculture, such as low margin crops, and adopt those successful practices to cannabis production.

He continued to say that when the focus is trying to help people be efficient and maximize profitability while growing low margin crops you will see many areas where improvements can be easily made in cannabis production to easily increase the bottom line of producers.

“I am very excited to offer our decades of experience in efficiently controlled agriculture. CropKing Inc has established ourselves as a knowledgeable and experienced partner by helping growers achieve profitability and efficiency in low margin crops with growers all over the world,” said Brentlinger. “We’re seeing the same success stories in the cannabis space, and we’re continuing to help develop an area of agriculture where we believe it is still relatively easy to ‘move the needle’ through basic principles of efficient agriculture, just as we did 30+ years ago with other crops.”

To learn more about CropKing, you can sign up for the Benzinga Cannabis Capital Conference by clicking here.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.