Hobo No More: Cannabis Company Rebrands, Opens 2 'Dutch Love' Stores

As global cannabis politics grow “hotter than Dutch love,” Donelly’s Hobo Cannabis Company opted for a name change.

The company gave up its name to avoid misinterpretation related to homeless people, as reported by KelownaNow.

Moreover, the Toronto-based company - now doing business as Dutch Love - confirmed Thursday it’s cutting the ribbon on its thirteenth and fourteenth retail locations in Ontario.

The news is coming on the heels of the company's launching a fifth Hobo store in the province.

The new stores, located in Toronto’s Parkdale and Ottawa’s Centretown neighborhoods, span 1,000 and 2,500 square feet, respectively.

The opening of Dutch Love Parkdale is scheduled for Thursday, August 13, followed by the launching of Dutch Love Centretown, the day after.

“It’s only fitting that Parkdale and Centretown would be home to the first stores to open under our new name, Dutch Love,” said Harrison Stoker, Vice President at Donnelly Group. “To have the opportunity to not only introduce these communities to our new name, but also some new purpose-driven values layered onto our same great customer experience, that’s really significant.”

All of the Hobo’s current stores within Canada will take on the new name, in the month to come, the press release said.

Courtesy photo