The cannabis market is changing more quickly than anyone expected, Columbia Care Inc. CCHWF CEO Nicholas Vita said this week at the Benzinga Cannabis Capital Conference in Miami Beach.
Two-Pronged No More
The industry is at a crossroads, the cannabis CEO said: companies must realize that average consumers no longer fall into two buckets.
“We’re at an inflection point,” he said in reference to differentiating with a product innovation focus.
“We’ve decided that adult-use and medical are two different industries, but they’re really not.”
Vita told Benzinga conference attendees that average consumers no longer fit cannabis stereotypes.
Tickets to the next Benzinga Cannabis Capital Conference in Detroit, Michigan April 1 are available now.
Deriving Actionable Insights
Cannabis businesses must leverage data to differentiate and deliver on demand, Vita said.
“It’s about what the market expects,” he said.
Using aggregated data from surveys, studies, leaders and institutions is extremely important in deriving improved solutions that cater to emerging demands, the CEO said.
Consumers want new cannabis solutions that quickly activate or can be ingested in different forms, he said.
“People will need to make a choice if they will take a Tylenol or something with cannabis,” Vita said, referring to Columbia Care’s hard-pressed, fast-release tablet that delivers on demand.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!