Market Overview

Introducing 'A Record Shouldn't Last A Lifetime:' A Documentary On Cannabis And Social Inequity

Introducing 'A Record Shouldn't Last A Lifetime:' A Documentary On Cannabis And Social Inequity

Los Angeles-based cannabis brand Besito has partnered with Equity First Alliance to produce a documentary titled “A Record Shouldn't Last A Lifetime.”

The short film seeks to serve as a moral call to action for a more equitable cannabis industry. Shot on location around Los Angeles, the documentary features the personal stories of formerly incarcerated individuals, their families and legalization activists, putting a human face on the war on drugs.

Besito has committed 1% of all profits to Equity First Alliance's continued efforts campaigning for record expungement.

“At Besito we believe it's an enormous privilege to work in legal cannabis given the criminalization of this plant and sacrifices so many have made before us," Maggie Connors, CEO of Besito, told Benzinga. "The failed War on Drugs has ravaged communities - particularly communities of color - and we believe it is our industry's moral imperative to help repair the harms caused. We're honored to partner with Equity First Alliance and build reparative justice into our business model.”

The film will premiere at a special screening in Los Angeles on Nov. 12, with a Q&A with Maggie Connors and the filmmakers.

Related Links:

Cresco Labs CEO: The Future Of Cannabis Legalization Includes Social Equity

NBA Vet Turned Cannabis Exec Al Harrington Talks $16M Funding Round, Social Equity

Posted-In: A Record Shouldn't Last A Lifetime Besito Equity First Alliance Maggie ConnorsCannabis Education Markets General Best of Benzinga


Related Articles

View Comments and Join the Discussion!

Cannabis Movers

Sign up for our secret cannabis newsletter!
Never miss out on the breaking news in the Cannabis Industry!

Cannabis-Impaired Driving Is Hard To Test And Even Harder To Prove, Experts Say

Cannabis Could Protect Heavy Drinkers From Deadly Liver Disease