Study: Cannabis Customers Visit Dispensaries Roughly Once A Week, Prefer Weekdays

According to recently released Zenreach Walk-Thru data, 60% of cannabis dispensary customers, on average, are first-time visitors. Only 40% are return customers.

Regular customers typically go an average of 7.8 days between visits and they’re more likely to come in on a weekday than over the weekend. They typically spend an average of 20 minutes in the store, which fluctuates to 30 minutes in the morning and 19 minutes in the evening.

Also interesting, about 25% of dispensary customers open their emails. This number rises to 30% for emails with non-promotional subject lines.

Click here for more information about the upcoming Benzinga Cannabis Capital Conference Oct. 22-23 in Chicago.

“Cannabis customer data is limited due to the dispensary industry’s short lifespan," Mallinath Biswas, director of business intelligence and analytics at Zenreach told Benzinga. "What we’ve learned so far is that cannabis dispensary customers typically go almost eight days between visits, they prefer their emails to come without promotional subject lines, and they’re more efficient with their purchases after a long day.

"We’ve learned that only 40% are return visitors and customers are more likely to stop by on a weekday rather than over the weekend.”

Biswas said cannabis dispensary owners can use this kind of information to make smarter marketing and inventory decisions, among other things.

“If your customer isn’t responding to ‘flashy’ email subject lines, try sending useful information in your emails like informed wellness articles on cannabis topics and see if your open rates increase. Tie those articles to featured products in-store – the more education people have on the product, the more likely they are to try it," he said.

Photo by Javier Hasse.

Posted In: CannabisNewsRetail SalesMarketsMallinath BiswasZenreach
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

The Benzinga Cannabis Capital Conference is coming to Florida

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.

Get your tickets now on bzcannabis.com – Prices will increase very soon!


Loading...