“Regenerative Organic Certification is the new high-bar growing standard that covers soil health, animal welfare, and worker fairness in a single certification," David Bronner, CEO of Dr. Bronner's and founder of Brother David's told Benzinga. "ROC agriculture is a path that not only reverses the social and environmental harms that industrial ag causes, but can help address our climate crisis by using the soil to draw down and sequester atmospheric CO2. ROC certification gives conscious consumers the choice to support vibrant rural farming communities that tend their land regeneratively and holistically, raise livestock on pasture, and pay fair wages to their workers.

“Cannabis farmers and consumers are facing the same nightmare of corporate industrial ag moving in, with its intensive fossil fuel, chemical fertilizer, and pesticide-intensive indoor growing operations that disrespect the land and displace small family farmers. But due to ongoing federal prohibition, cannabis cannot yet be termed 'organic' and so can't participate in the ROC program. That's why the International Cannabis Farmers Association, Cannabis Conservancy, and Certified Kind have come together to create Sun+Earth Certification, a program inspired by and aligned with the ROC standard, but tailored to the way cannabis is grown and produced.”