Shawn Carter, better known as the rapper Jay-Z, will be “chief brand strategist” for California cannabis company Caliva, working to boost the benefits of the legalization of cannabis in communities that were hit hardest by the War on Drugs.
High Times reported Tuesday that Jay-Z has agreed to a multi-year partnership with the company and will focus on increasing opportunities resulting from legalization for “citizens returning from incarceration.” The rapper released a 2016 film that called the War on Drugs an “epic fail.”
“With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor,” Jay-Z told High Times. “We want to create something amazing, have fun in the process, do good and bring people along the way.”
Caliva and Jay-Z, the magazine said, would work on issues surrounding job training and workforce development in communities heavily hit by drug incarcerations.
Related Links:
Not A Hard Knock Life Anymore: A Look At Jay-Z's Billion Dollar Empire
Caliva Buys Plant-Based Beverage Maker Zola To Accelerate CBD Beverage Rollout
Photo credit: Mike Barry, via Wikimedia Commons
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!