Market Overview

Mary's Nutritionals, Free People Team To Sell CBD Wellness, Beauty Products

Mary's Nutritionals, Free People Team To Sell CBD Wellness, Beauty Products

Mary's Nutritionals, a maker of cannabinoid-infused wellness and beauty products, said Wednesday that it's partnered with popular lifestyle brand Free People to sell a variety of hemp-derived CBD products.

What Happened

Through the partnership, Mary's Nutritionals CBD products will be sold in Free People retail locations in Palm Springs, California and Burlington, Vermont. The products include transdermal gel pens and patches for topical pain relief, a muscle freeze for aches and body strain, bath bombs and a burnout spray for dehydrated skin.

The Cannabis Capital Conference is coming back to Toronto! Click here to learn how you can join Tim Seymour, Jon Najarian, Danny Moses, Alan Brochstein and many others.

Why It's Important

Consumers are showing increased interest in CBD products, and wellness and beauty products in particular. The federal legalization of hemp-derived CBD at the end of 2018 served as another catalyst for consumer interest. 

Jefferies estimates the CBD beauty product market could reach $25 billion within a decade and amass 15 percent of the total skincare industry. 

Partnering with a popular lifestyle brand allows Mary Nutritionals to keep its market position in times when larger companies are entering the CBD space and CBD companies are establishing partnerships with traditional retailers.

For example, Green Growth Brands Inc (OTC: GGBXFrecently partnered with footwear retailer DSW Inc. (NYSE: DSW) to sell its Seventh Sense CBD products in multiple locations across the U.S. At the same time, major beauty product companies like Ulta Beauty Inc (NASDAQ: ULTA) and Estee Lauder Companies Inc (NYSE: EL) are releasing their own CBD offerings. 

What's Next

On March 29 and April 6, Free People and Mary's Nutritionals will host events at locations in  Palm Springs, California and Burlington, Vermont, respectively, where they will feature product presentations and demonstrations to educate consumers about the benefits of CBD and incorporating it into their wellness routines. 

Related Links:

How Topicals Are Bringing CBD To Mass Retail Customers

Golden Developing Solutions Completes Acquisition of CBD Infusionz

Posted-In: CBD CBD Beauty Products Free People Mary's NutritionalsCannabis News Markets Best of Benzinga


Related Articles (DSW + EL)

View Comments and Join the Discussion!

Cannabis Movers

Sign up for our secret cannabis newsletter!
Never miss out on the breaking news in the Cannabis Industry!

Britain Prepares For No-Deal Brexit Even As MPs Vote Against The Move

Kerrisdale Short iRhythm Technologies, Claims Company Is Abusing Reimbursement Process