NexTech AR Solutions NEXCF announced the launch of its latest product: an augmented reality platform, AR Dispensary, for mobile and web use.
Why It’s Important
NexTech utilizes AR technology and 360-degree photography to allow customers to get up close and personal with items. This includes allowing consumers to preview products; the mechanics of a vaporizer battery; as well as the instructions that come along with a product.
NexTech COO Reuben Tozman pointed out the advantages of getting a more in-depth look at items.
"One of the great advantages is being able to open the case and see what it is that you're actually getting ... this is all at the user's control."
Using AR technology, NexTech's latest development allows users to get up close with products. This includes being able to place objects in real space and take a photo of the image for a bit of entertainment.
Another feature: the option to add a hologram for brand ambassadors to describe products.
"What you are looking at is the most technologically web-enabled AR experience," CEO Evan Gappelberg told Benzinga. "It looks like you're in an app, but it's actually just a web browser."
The Cannabis Capital Conference is coming back to Toronto! Click here to learn how you can join Tim Seymour, Jon Najarian, Danny Moses, Alan Brochstein and many others.
What’s Next
The next steps with AR Dispensary include outreach to numerous touchpoints on the supply chain, according to NexTech.
The company's efforts include speaking with brands and dispensaries about incorporating AR Dispensary into their operations. For cultivators, AR Dispensary aims to improve marketing for the sector by allowing crops to be photographed just after trimming.
Also considered “a big deal”: the potential for collaborations with delivery services such as Eaze.
Related Links:
Harvest Health & Recreation Buys Verano Holdings In $850M All-Stock Deal
Valens GroWorks, The Green Organic Dutchman Sign Cannabis, Hemp Extraction Agreement
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!