Criteo Acquires Retail Media Company Mabaya For Undisclosed Terms

May 20, 2021 10:53 AM | 1 min read | Make a Comment

Criteo SA CRTO announced the acquisition of retail media technology company Mabaya.
The financial terms of the transaction were not disclosed.
The addition enables Criteo to offer retail media solutions optimized for marketplaces and marketplace sellers and brands' unique needs.
Additionally, Mabaya enhances Criteo's ability to serve traditional omnichannel retailers as they focus on online marketplace businesses.
Criteo Retail Media reported revenue growth of 122% year-on-year in the last quarter.
Criteo held $520 million in cash and equivalents as of March 31, 2021.
Price action: CRTO shares traded higher by 1% at $36.25 on the last check Thursday.