Zynga Announces New Gaming Platform; Shares up 6.3%

Zynga

is trading higher on the session, as the company unveiled its new gaming platform. The new platform will be hosted on the company's own website, www.zynga.com, instead of Facebook. Mark Pincus, founder and CEO, Zynga said: “We built Zynga.com to give our players more ways to connect with each other and play great social games whether built by Zynga or other talented developers.Together with our platform partners, we look forward to bringing more play to the world on our platform.” Zynga is currently trading at 14.00, up $0.83 or 6.30%.