A Closer Look at Booking Holdings's Options Market Dynamics

Investors with a lot of money to spend have taken a bearish stance on Booking Holdings BKNG.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 12 uncommon options trades for Booking Holdings.

This isn't normal.

The overall sentiment of these big-money traders is split between 0% bullish and 83%, bearish.

Out of all of the special options we uncovered, 7 are puts, for a total amount of $445,490, and 5 are calls, for a total amount of $210,104.

Predicted Price Range

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $3785.0 to $4700.0 for Booking Holdings over the recent three months.

Insights into Volume & Open Interest

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for Booking Holdings's options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Booking Holdings's whale activity within a strike price range from $3785.0 to $4700.0 in the last 30 days.

Booking Holdings Option Volume And Open Interest Over Last 30 Days

Significant Options Trades Detected:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
BKNG PUT TRADE BEARISH 01/16/26 $1020.9 $995.9 $1020.9 $4700.00 $102.0K 0 2
BKNG PUT TRADE BEARISH 01/16/26 $999.0 $974.0 $999.0 $4700.00 $99.9K 0 1
BKNG PUT TRADE BEARISH 01/17/25 $545.0 $537.1 $545.0 $4250.00 $54.5K 175 6
BKNG PUT TRADE BEARISH 01/17/25 $535.0 $523.0 $535.0 $4250.00 $53.5K 175 0
BKNG PUT TRADE BEARISH 01/17/25 $532.0 $524.0 $532.0 $4250.00 $53.2K 175 3

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Having examined the options trading patterns of Booking Holdings, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance

Booking Holdings's Current Market Status

  • With a volume of 16,459, the price of BKNG is down 0.0% at $3805.75.
  • RSI indicators hint that the underlying stock may be overbought.
  • Next earnings are expected to be released in 80 days.

Professional Analyst Ratings for Booking Holdings

In the last month, 5 experts released ratings on this stock with an average target price of $4131.0.

  • An analyst from BMO Capital downgraded its action to Outperform with a price target of $4205.
  • Maintaining their stance, an analyst from DA Davidson continues to hold a Buy rating for Booking Holdings, targeting a price of $4150.
  • In a cautious move, an analyst from Wedbush downgraded its rating to Outperform, setting a price target of $3850.
  • Reflecting concerns, an analyst from JMP Securities lowers its rating to Market Outperform with a new price target of $3950.
  • Maintaining their stance, an analyst from Evercore ISI Group continues to hold a Outperform rating for Booking Holdings, targeting a price of $4500.

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.

If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.

Market News and Data brought to you by Benzinga APIs
Date of Trade
Strike Price
Posted In: OptionsMarketsBZI-UOA
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