This Studio's Games Have Over A Billion Views On YouTube

Photo by James Yarema on Unsplash

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Typing “Baby Hands VR” into YouTube will likely yield different results than you had intended.

Instead of a lullaby, songs, or lessons on hygiene for kids, what you would probably find is a long list of creators playing Chicken Waffle’s famous virtual reality (VR) game.

Hilariously placed into the body of a baby, players crawl around their virtual environments in search of interactive toys, puzzles, and minigames. This “simple” game has amassed quite a fandom; the Texas-based game studio’s game, Baby Hands, has over a billion cumulative gameplay views.

“The response we’ve received from fans is so rewarding,” says Chicken Waffle CEO Finn Staber. “And we’re dedicated to building even more great content for them to enjoy.”

This promise seems to have arrived at a pivotal moment. With Facebook Inc.’s FB recent rebranding to Meta, Unity Technologies U investment into VR software design, and Apple Inc.’s AAPL focus on VR hardware, the industry could be ready for a new phase of gaming.

Given the increasing nature in which the gaming industry has influenced our world and culture, it’s perhaps no surprise to find that it has a collective market worth of $159 billion in 2020, marking a 5% increase from the previous year.

A deeper dive into the industry’s niches — VR and augmented reality (AR) — may take this growth a step further. According to Grand View Research, the world expects VR to reach a $92 billion valuation by 2027 and the global AR market to reach $340 billion by 2028.

Chicken Waffle at a Glance

Since Chicken Waffle’s inauguration in 2017, it has released 4 VR/AR games and reportedly deployed them in over 38 regions worldwide, along with a huge library of award-winning games and experiences for 3rd party clients and partners. The game development studio has been praised for its work, achieving an Auggie Award for “Best in Show” in 2019 and “Best eSports Experience” in 2020.

Chicken Waffle says its diverse web of solutions and unrelenting creativity has been put to practice in different gaming contexts. Cowbots and Aliens is the next title Chicken Waffle is publishing, and its social networking technology and physics-based combat protocol are put to the test as cowboy robots and aliens fight in a zany “wild west” world. In Chicken Waffle’s award-winning game Blazer League, audio spatialization solutions and multiplayer eSports expertise form the foundation of a low-gravity fighting arena where arm cannons and energy discs are the weapons of choice. The fast-paced gameplay works perfectly for competitive gaming, both at home and in location-based arcades.

As a development studio and game publisher, Chicken Waffle has the ability to build and deploy to PlayStation, Steam, Oculus, Viveport, Xbox, Nintendo, iTunes, Google Play, and even Tencent.

But the company claims its solutions extend into more than just gaming. Chicken Waffle’s StartEngine page emphasizes proprietary extended reality (XR) development tools, gamified blockchain solutions for non-fungible token (NFT) creators, and military training as potential areas of growth.

Adhering to its mission to allow people to connect in a fully immersive way, Chicken Waffle states that it is working on the release of a Baby Hands sequel and the launch of eSports and social games in malls around the world by 2022.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.