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Apple, Google Lead List Of Top 10 Most Valuable Brands

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Apple, Google Lead List Of Top 10 Most Valuable Brands
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Some companies seem to always have what it takes to stay on top. Whether they've been around for 10 years or 100 years, companies know what makes a good brand.

Here is Interbrand's list of the 10 most valuable brands. Since 1974, Interbrand has been one of the world's leading brand consultancies, with a network of 33 offices in 27 countries.

1) Apple Inc. (NASDAQ: AAPL) (Value: $118.863 billion/Change in brand value: +21 percent)

For the second year in a row, Apple is No. 1 on the most valuable brands list. Two of Apple's most recent projects include CarPlay and HomeKit, designed to make cars and homes "smarter."

2) Google Inc (NASDAQ: GOOGL) (Value: $107.439 billion/Change in brand value: +15 percent)

Google is looking to "create products and services that are 10 times better than the competition," said CEO Larry Page.

3) The Coca-Cola Company (NYSE: KO) (Value: $81.563 billion/Change in brand value: +3 percent)

This 128-year-old beverage brand is always evolving to fit consumer needs. It recently introduced the "Share a Coke" campaign, which uses social media to broadcast stories from global fans.

4) International Business Machines Corp. (NYSE: IBM) (Value: $72.244 billion/Change in brand value: -8 percent)

IBM has partnered with Apple and launched TrueNorth, a computer chip designed to help humans make better decisions.

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5) Microsoft Corporation (NASDAQ: MSFT) (Value: $61.154 billion/Change in brand value: +3 percent)

This technology bigwig has released an assortment of new products including Cortana, a voice assistant expected to rival Google Now and Apple's Siri.

6) General Electric Company (NYSE: GE) (Value: $45.480 billion/Change in brand value: -3 percent)

Moving toward the "big data" world, General Electric has recently purchased French company Alstom's steam and turbine businesses in an effort to expand.

7) Samsung Electronics Co Ltd (Value: $45.462 billion/Change in brand value: +15 percent)

Samsung increased its marketing spend in 2013. It also hosted the 2014 Sochi Winter Olympics and made a "special appearance" at this year's Oscars.

8) Toyota Motor Corp (NYSE: ADR) (Value: $42.392 billion/Change in brand value: +20 percent)

At 77 years old, Toyota has managed to sustain itself. In a massive step toward expansion, Toyota has moved approximately 4,000 employees from California to Texas, looking to bring its sales, marketing and manufacturing teams together.

9) McDonald's Corporation (NYSE: MCD) (Value: $42.254 billion/Change in brand value: +1 percent)

According to Interbrand, this food chain has more than 35,000 locations in more than 100 different countries and serves about 70 million customers a day.

10) Mercedes-Benz U.S. International, Inc. (Value: $34.338 billion/Change in brand value: +8 percent)

This German luxury automaker has recently witnessed a sales increase of 14 percent. Interbrand states there has been a rise in purchases in the U.S., and the company is revitalizing its image in Europe and closing in on Asian markets.

Posted-In: InterbrandTopics Success Stories General Best of Benzinga

 

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