76ers First To Break Into Space Of NBA's Ad Ruling; Potential Profits Enormous For Teams And Companies

The Philadelphia 76ers are the first NBA team to act on the NBA's recent approval of jersey sponsorships as part of a three-year pilot program. StubHub CEO Scott Cutler said "This is a strategic beachhead property for us… We want to be more a part of the emotional experience fans have with their teams, and we think a deal like this gets us closer." Potential for profits are enormous on both sides. The English Premier League, the world's most notable soccer league, had sponsorships in place since its inception in 1992 and the benefits for teams and corporations are enormous. Teams and Sponsorship Deals:

NBA teams have a potential upside of hundreds of millions. National powerhouses in basketball such as Golden State Warriors, San Antonio Spurs, and OKC Thunder could benefit the most in the future if the jersey sponsorship stays in tact. To put that into perspective Manchester United $600 million logo deal raised the teams annual revenue to "$180 million annually just from its game day shirts" when 16 soccer teams currently in the world make that much in total revenue Forbes reported. The success found in Soccer's sponsorship market would translate extremely well into NBA Basketball. Basketball has over one billion followers and is the fastest growing sport in the world, easily the second favorite sport in many European countries. These are marketing tools modern companies cannot ignore. Stay tuned for more companies to attack the lucrative Ad space the NBA has opened up. In addition to upsides for the team, sponsor companies have huge potential upsides.