Will Starbucks Continue to Dominate with New Product Offerings?

Starbucks

is a company that always appears to be growing. The company's profits, retail locations, and product line seems to always be on the rise. Constantly on the search for new ways to improve their business, Starbucks remains at the forefront of success. With that triumph, however, comes transformation. Recently, Starbucks launched a few noteworthy products. Their huge, 31-ounce “trenta” coffee is one such product. This colossal size has gained the attention of consumers and media alike. While they are currently only available in select markets, the Starbucks locations that do have them report they are a hit among customers. Another line, recently launched, has also stirred up quite a bit of interest. The

features an assortment of miniature desserts, including “Sweet Squares,” “Mini Cupcakes,” “Whoopie Pies,” and “Cake Pops,” none of which exceed 190 calories. Like their trenta coffees, they are not available in every market, but they are popular in the locations that offer them. Amidst these positive changes, however, exists a bit of controversial modification. According to

, Starbucks recently cancelled their contract with Elmhurst Dairy, which was formerly the sole milk processer for all of New York City's Starbucks locations. Although Starbucks reassures its customers that the cancellation will not result in any job losses (only overtime), Elmhurst asserts the opposite, stating that this will result in a loss of up to 700 employees and over 50% of their yearly profits. Because of this action, a lawsuit has been filed against Starbucks, as the contract was not set to expire until November of 2013. While this is cause for concern, it is hard to overlook Starbucks' track record. Year-to-year, the stock seems to dominate. With their new offerings, Starbucks may continue to be a force to be reckoned with.