Barbie On Hoodies: Mattel And Gap Reveal Apparel Partnership; Hot Wheels On The Way

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  • Mattel Inc MAT and Gap Inc GPS are forming a new apparel collaboration.
  • The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection.
  • The collection will offer tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel.
  • The products will be designed on Gap's product icons featuring Barbie branding and Gap's signature arch typeface. 
  • The Gap x Barbie collection will be available from May 23 on gap.com and in select gap stores worldwide, with select styles offered through Mattel Creations platform.
  • Additional Gap x Mattel collaborations will also be unveiled later in 2023, including apparel based on Hot Wheels.
  • "We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories," said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.
  • Price Action: MAT shares are trading higher by 0.38% at $17.28 on the last check Wednesday.
  • Photo Via Company
Posted In: EntertainmentEquitiesNewsMarketsGeneralBriefsConsumer DiscretionaryLeisure Products
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