Netflix Inc NFLX is introducing what it calls a “Double Thumbs Up” button which can help its subscribers indicate the kind of series and films they want to see more in the future.
What Happened: The newest option is an adjunct to the existing "Thumbs Up" and "Thumbs Down" buttons which Netflix said is a “good way” for users to tell the company about how they feel about what they are watching.
“Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy,” said Netflix in a statement.
See Also: How To Buy Netflix (NFLX) Stock
Why It Matters: In 2017, Netflix removed its stars-based rating system in favor of the current approach.
At the time, some commentators attributed the change in the rating system to the multitude of one-star reviews left on the comedian Amy Schumer’s Netflix original. Schumer blamed “right-alt organized trolls” for the one-stars.
The latest option can be found on Netflix’s web, TV, Android, and iOS interfaces.
Price Action: On Monday, Netflix shares closed 2.2% lower at $348 in the regular session and rose 0.15% in the after-hours trading, according to Benzinga Pro data.
Read Next: Netflix Now Has 'Short-Ass' Movie Category — You Can Thank Pete Davidson's SNL Skit
Photo illustration created using photos from Freepik
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
