Market Overview

Would Sponsors Ever Leave The NFL?

Would Sponsors Ever Leave The NFL?

The NFL has dragged itself through the mud in recent weeks. Domestic violence and child abuse incidents have dirtied "The Shield's" public appearance.

Darren Heitner, founder and CEO of Dynasty Dealings and professor of Sports Management at Indiana University, recently spoke with Benzinga's #PreMarket Prep to discuss these issues.

Related Link: How Twitter Reacted To Ray Rice & The NFL

"I don't really see it having a major effect on the bottom line for the NFL," said Heitner. "The vast majority of players, and I work with many of them from a legal standpoint, are amazing individuals that not only are not committing these types of acts, but do a lot for the community and are very philanthropic."

Heitner also discussed major sponsorships, Fantex and more. What impact will the recent muck have? Listen to the entire interview below.


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