Market Overview

Social Data Might Be Predicting An Apple Watch Flop

Share:
Social Data Might Be Predicting An Apple Watch Flop
Related AAPL
And The Oscar Goes To... Apple
Buffett's Bucket List Buys: The Oracle Making Unexpected Plays Late In The Game
5 Key Points From Warren Buffett's Letter, Berkshire Hathaway Earnings (Investor's Business Daily)

The Apple Watch announcement received far less social attention than prior product events.

In the past 24 hours, the LikeFolio platform has seen 452,000 mentions of the Apple Inc. (NASDAQ: AAPL) Watch on Twitter.  

This compares to 1,583,400 mentions of the iPhone 6 on its announcement day last September.

It's not a good sign for consumer enthusiasm to see the brand new Apple Watch getting less attention than the 6th generation of a product line.

But what about comparing the watch to prior announcements of new Apple product lines?

That's where it gets even worse.

Related Link: Are Retail Bears Coming Out Of Hibernation?

When the iPad was first announced, it got 834,000 mentions in the first 24 hours.  That seems closer in line with the Apple Watch until one considers the iPad announcement took place in 2010, when Twitter was literally 1/10th the size it is today by tweet volume.

Bottom line:  There are signs that the Apple Watch will not meet Wall Street expectations.

As always, LikeFolio will continue to track purchase intent mentions very closely, and issue alerts and trade opportunities -- like this -- based on any consumer shifts that might have an impact on the stock.

Andy Swan is the founder of LikeFolio, which searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.

Image credit: Apple

The following article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

Posted-In: Crowdsourcing Tech General Best of Benzinga

 

Related Articles (AAPL)

View Comments and Join the Discussion!