Market Overview

Social Gambling And Casino Games On Social Media


The online gambling universe is the virtual world of fun and entertainment. And while spinning the reels in online casinos for real money is old news, playing casino games through social media is growing in popularity by the minute. What is it all about and why is it so catchy? 


A Word about Social Gambling

The number of gaming operators offering social media games is constantly increasing. Naturally, Facebook leads the game, but Google+, Bebo, and even MySpace are also the places where players love to hang out.
For a long time, social gambling apps on social media were free. Then in early 2014, Zynga released real money poker game on Facebook for U.K. players. Statistics show that a majority of social media gamblers enjoy playing games on Facebook. The percentage of Facebook gamers goes over 60%. Smaller pieces of the cake are left to Google+ with 17%, MySpace with 15% and Bebo with only 7%.

The most popular social gambling games on the largest social network on the web are blackjack, slots, and Texas Hold’em. The social gambling industry’s income of more than $2.7 billion doesn’t come as a big surprise. But how do operators make so much money if most of the games are free for playing?

They offer in-game benefits, currencies, and virtual goods which are available to players for real money. And players buy them. The Social gambling cosmos is expanding, and no one knows when or where it will stop.
Some stats say that 14% of social gamblers gamble at least an hour on a daily basis, and the average gambler is 39 while 54% of all players are male. 

Big Names in Social Casino Business

Like with regular online casinos, the social casino business has powerful representatives. The list of top names in the business starts with Slotomania, which offers a great number of slots. Most players agree love Slotomania for their superb graphics and a huge array of slot games.

Zynga is another well-known gaming name on Facebook. The ace up their sleeve is called Farmville. Actually, it’s no secret that right after Zynga launched their Poker and Hit It Rich! slot game, the social gambling sphere went crazy about them. 

Besides Zynga Poker and Hit It Rich! slot, the company offers two more games for playing – Wizards of Oz Slots and Zynga Poker Classic.

With several million active users, DoubleDown Casino is a serious social gambling name on Facebook. They offer a large pack of options including poker, bingo, video poker, and blackjack. All on Facebook and all free of charge.

In addition, DoubleDown Casino allows the players to download their mobile app and play on the move. They also have promo codes which can be used for purchasing virtual currency and in-game digital items.

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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