Market Overview

The Difference Between Vendor Central And Seller Central


When you choose to become a seller on the online marketplace you are issued with something called a Seller ID.


Your Seller ID is what allows you access to an area on the website called the Seller Central and each of this Seller Centralsis designed to each of the online marketplaces individual sellers.

Now the way that most of this Seller Centrals is that provides business owners who are selling their products online an area where they will be allowed to post adverts, monitor user activity to see how well they are doing and then an area where they can process their sales and make use of a stock management system.

Basically, the Seller Central is where you can set up and run an entire business from within one webpage.
If you are using a Seller Central area you will be a third-party seller, meaning that you will sell your products under your companies name and not the online market place’s name.

What is a Vendor Central Area?

When you think of third and first party sellers you would think that there would not be such a massive difference between the two terms, however there is quite a big difference I mean just go look at different set up on Amazon Seller Central area’s and you will notice it seems like some sellers are endorsed by online marketplaces like Amazon, Esty and the biggest online market eBay.

As mentioned above, third party sellers are given what is known as the Seller Central area where they are able to run their online business from, however, what do first party sellers get access to?

If you are a first party seller you will be given access to something called a Vendor Central area.

Because you aren’t selling your products online on the marketplace but rather to the marketplace so they can sell the products under their name and ship them under their name as well.

So what are the pros and cons of making use of either of these two seller options?

One of the biggest cons to being a vendor is that many online marketing sites have a price matching system, meaning that if a third person party is selling your product at a cheaper price, you as the supplier and vendor to the online market can stand to lose quite a bit of money, however, if you are a private seller you could stand to gain sales by selling at a cheaper cost.

The main con with being a private seller is that your online listings won’t bear the sign of the marketplace that you decide to sell your products on, this means you can lose sales without having to drop your shoe prices.
Basically, if you go to war against the marketplace it will be a bad idea to do it, however it quite a common promise which online stores make to customers to make sure they keep using the website.

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

Posted-In: General


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