Market Overview

What Do Private-Label Brands Mean For The Future Of Retail?


  • (0:45) - To Launch In House Brand: Uniquely J
  • (2:00) - Private Label Boom Within Online Retailers
  • (4:45) - Episode Roundup:

On this week's episode of Shopping for Stocks, host and Zacks Editor Maddy Johnson discussed the retail strategy of private-label brands, and the companies who utilize them.

Walmart-owned WMT just unveiled a new grocery line called Uniquely J that will carry things like coffee, olive oil, laundry detergent, and paper towels. For years now, Walmart has sold through its own private labels Equate, Great Value, and Sam's Choice, but Uniquely J could help America's largest retailer reach a different, younger audience.

Amazon AMZN, of course, has many private-label brands, like its AmazonBasics and Amazon Elements lines that are popular for their wide array of everyday essentials. And now that the e-commerce giant has bought Whole Foods, Amazon sells the organic grocer's popular 365 brand on its website.

Costco COST, Target TGT, and German discount grocery chain Aldi have been making headway with customers thanks to their private labels, and some of them are even award-winning.

But private-labels and in-house brands are nothing new, and are a much-used strategy throughout the retail industry. However, it's when companies reformat it, reenergize it, that we start paying attention. If these retailers can create and market private-label brands that connect with shoppers in new and exciting ways, the oft-used tactic could be the direction retail needs to go.

As a reminder, if you feel that something was missed, or if you want a different topic covered, send an email to Make sure to check out all of our other audio content at, and remember to subscribe and leave a rating on iTunes.

Thanks for listening to this week's episode of Shopping for Stocks!

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