Digg.com Opens New Site and Picks Finalists for CEO Position

Digg.com has been undergoing a lot of troubling changes recently - from the loss of long-time CEO Jay Adelson in April 2010, rapidly shrinking numbers of users, as well as a loss of relevance as other social media outlets increasingly take up the mantle that Digg once had.

Digg's leadership (currently headed by Kevin Rose), is attempting to pilot Digg out of its current mire by both launching a new version of Digg.com, with greater relevancy, as well as find a new CEO.

Recently, the new version of Digg.com has been released at the appropriately named new.digg.com. Digg had decided to release this new version after a year of flagging membership - Digg members are down about 15% in the last year - and it will feature stronger targetting and more relevant content for the average user.

Most of the lost marketshare by Digg appears to be due to social media giants such as Facebook, with targetted content and a much larger user base, as well as Twitter, with immediate breaking news stories, also with a large user base.

Currently, new.digg.com is by invitation only - but reports suggest that it will be opened to the public within the near future.

As for the new CEO, it appears that several finalists have been chosen, and it is being decided between these candidates. It appears that Digg's leadership intends to hire the new CEO around the time that new.digg.com will be opened to the public.

These may be troubling times for Digg, but the company isn't ready to throw in the towel yet.