Market Overview

Key2Options: Allowing Users To Create And Analyze Favorable Trade Scenarios

Key2Options: Allowing Users To Create And Analyze Favorable Trade Scenarios

It's almost that time of year.

The 2017 Benzinga Global Fintech Awards is a competition to showcase the companies with the most impressive technology that are paving the future in financial services and capital markets.

To get you prepared for this year's awards, Benzinga will profile each fintech company that has applied. Want to get involved? Submit your company here.

For this installment, we spoke with Ashok Yarlagadda, founder and CEO at Key2Options (answers have been edited for length and clarity).


What does your company do? What unique problem does it solve?

The Key2Options platform takes the level of data and analysis that has historically been exclusive to the largest institutions and puts it at your fingertips. The key to a successful investment portfolio is knowing when to buy and when to sell. Key2Options takes the guesswork and assumptions out of your trades and helps you make more informed decisions.

The first step in picking a wining options trade is knowing the direction of the underlying security. Our system uses a propriety algorithm that uses historical data to forecast the direction, magnitude and duration of each move for a stock. We create a clear indicator that is easy for you to understand and use. Similar to a traffic light, Key2Options proprietary State Modeling™ algorithms classify each stock into one of eight states to denote whether a stock is in a bullish or bearish state — letting you know when to buy and when to sell with probabilities in your favor.

In a single, integrated platform, Key2Options quickly and easily allows you to analyze, create, backtest, refine and trade your favorable trade scenarios. Test your theories about which quantitative and qualitative factors drive performance in different markets. Easily test and examine trends and produce reports that support your ideas. Understand the factors that drive optimal returns with a customizable backtesting platform.

Also, as a member of Key2Options, you have unlimited commission-free trading though our partnership with Tradier Brokerage.

Who are your customers?

We provide solutions for stock and options traders that want to trade with confidence, knowing that their strategy has been vetted against 10 years of historical performance.

How long have you been in business?

Development of Key2Options began in 2013 and launched in Beta form to an overwhelming response from retail traders that have been seeking a solution to make more informed investment decisions. In April 2016, Key2Options officially launched for retail use.

Where are you located?

Our corporate headquarters are located in Tampa, Florida. We also have a development office in India.

Who is your company's leadership? What kind of experience do they have?

  • Ashok Yarlagadda, Founder & CEO: Yarlagadda is the founder and CEO of Key2Options. A computer science engineer with 20 plus years of working in the banking industry, prior to starting Key2Options, Yarlagadda spearheaded a large global delivery team at Capgemini Financial Services, where he lead business growth in Latin America from the ground up and was directly responsible for customer experience worldwide. He has worked with companies like Citigroup Inc (NYSE: C), GE Capital and HSBC Holdings plc (ADR) (NYSE: HSBC) developing software solutions for hedging internationally currency risk.
  • Michael McNelis, Options Strategist: McNelis began his career working for J.W. Investment Bankers, then co-founded Hatshack, a mall-based retail chain that eventually grew to 49 stores before being acquired by the Genesco Inc. (NYSE: GCO) McNelis has been trading financial markets for over 20 years and has managed portfolios including equities, options and futures contacts. He has extensive use of options for income through covered call writing, hedging and for capital appreciation, and he has traded S&P, oil, natural gas, gold and U.S. dollar futures contracts.
  • Brandy Zickefoose, Marketing Manager: Zickefoose recently joined Key2Options as marketing manager, with over fifteen years of brand building experience. Zickefoose is charged with defining the end to end processes for Key2Options’ marketing strategies and leading demand generation efforts. Prior to joining Key2Options, Zickefoose led field marketing efforts for an international moving and storage brand and headed up branding efforts for a national youth sports franchise.
  • Anything else Benzinga should know about your company?

    We have launched our stocks and options products for retail, and have plans to release products for futures and forex along with solutions for additional verticals such as RIAs and Institutions.

    For another fintech profile, click here to read about how Validis, a cloud-based fintech, extracts and standardizes financial data.

    If you’re looking for cool fintech startups and access to top financial institutions, and are sick of attending stuffy corporate conferences, the Benzinga Global Fintech Awards is the event for you. From its first year in 2015, the competition grew to over 250 applicants and over 500 attendees in 2016.

    Connect with us on social media — use the hashtag #BZAwards and #Fintech to spread the word!


    Image Credit: Screengrab from Key2Options

    Posted-In: Ashok Yarlagadda Brandy ZickefooseFintech Forex Success Stories Markets Interview General Best of Benzinga


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