Equities.com Talks Tradier Integration, Allowing Users To Trade The News

Last fall, Equities.com announced a strategic partnership with Tradier Brokerage Inc., allowing users to quickly act on the financial content they're consuming.

Equities.com is rolling out a Netflix, Inc. NFLX-like trading subscription brokerage service on its platform through its partnership with Tradier, offering unlimited trades for $29.95 to users. The outlet focuses on under-covered small-cap companies, primarily with market caps of less than $1 billion.

Give Users The Power

"The goal was to really give users the power to trade on the news," Equities.com CEO Enzo Villani told Benzinga. "We cover companies that are under a billion in market cap. Our sweet spot is $300-$400 million. These are companies that lack coverage and lack information, but they are some of the best growth opportunities out there."

"We saw this as an opportunity," Villani said. "We know there are people that are trading like this everyday, so why not create the link between the two. We are focused on the audience that is actively trading emerging growth companies."

See Also: Identify Emerging Growth And Undiscovered Companies With Equities.com

Both companies goal is to bridge a gap in financial news media.

"There are four pillars that make a good trader,” Tradier Chairman Dan Raju said. "Content, community, convenience and commissions. If you take a look at the partnership with Equities and Tradier, Equities delivers the first two, with great content and a strong community. With the partnership with Tradier, we are delivering the convenience and commissions aspect to make this a comprehensive platform."

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