AMC's 'The Walking Dead' Season 6 Cliffhanger Killed Its Social Media Momentum

The latest data from TickerTags indicates that AMC Networks Inc AMCX may regret its cliffhanger ending to season six of its hit show The Walking Dead. Social media is buzzing about the season finale, but the discussion wasn’t as positive as AMC would have hoped.

TickerTags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.

Compared to the season five premier, organic social media mentions of The Walking Dead were down 67 percent following the show’s season six premiere back in October. Following the series finale, social media mentions were in-line with season five in quantity, but not in sentiment. In fact, season six’s finale chatter has been more negative than positive overall and is 50 percent more negative than the chatter following last season.

Related Link: Tesla Model 3 Social Sentiment Almost 'Exclusively Positive'

AMC’s stock is down 13.2 percent so far in 2016, and reaction to The Walking Dead’s finale is certainly troubling for shareholders. However, the fact that viewers are still talking about the show as much as they have been in the past is good news. As long as frustration with the finale doesn’t translate into less viewers for season seven, this social media backlash will have no impact on AMC’s performance whatsoever.

Disclosure: the author holds no position in the stocks mentioned.

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