Market Overview

Pokemon Is Making A Comeback And You Can Invest In It

Pokemon Is Making A Comeback And You Can Invest In It
Related NFLX
Moderate Inflation, Positive Retail Earnings Offer Lift In Back-And-Forth Market
The Legacy Of Stan Lee: Marvel Comics Mastermind, Box Office Gold
How Is Netflix Performing In India (Seeking Alpha)
Related NTDOY
The Week Ahead: Alibaba Investor Day, FedEx Earnings, Eventbrite IPO
Robinhood To Add 250 Foreign Stocks To Commission-Free Trading Platform
Microsoft, Nintendo loyal to E3 as PlayStation exits (Seeking Alpha)

Millennials are the key demographic in the business world in recent years, and the latest data from TickerTags provides some insight into what could be a very successful marketing campaign targeting this age group this year.

TickerTags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.

Companies are beginning to cash in on Millennials’ nostalgia for the hottest trends of the 90s. One of the best examples of this type of nostalgia is Netflix Inc. (NASDAQ: NFLX)’s Fuller House, a remake of the hit 90’s show Full House that includes several original cast members. Netflix recently renewed the show for a second season.

Related Link: Why Is The April 17 OPEC/Non-OPEC Producer Meeting Such A Big Deal?

Another popular 90’s trend that could be making a major comeback is Pokemon. Nintendo Co., Ltd. (ADR) (OTC: NTDOY) is set to release its new game Pokemon Sun & Moon later this year. While there have been plenty of Pokemon games released since the 90s, organic Twitter mentions of Pokemon are now six to eight times higher than they were at the times that the last three Pokemon games were released.

Nintendo has said that Sun & Moon will be an important game for Pokemon fans because it will be the first traditional play Pokemon game released in three years and will introduce a new generation of Pokemon characters as well.

Nintendo and its shareholders are hoping that the social media buzz will ultimately translate into strong sales down the line.

Disclosure: the author holds no position in the stocks mentioned.

Posted-In: Fintech Long Ideas News Crowdsourcing Top Stories Tech Trading Ideas General Best of Benzinga


Related Articles (NFLX + NTDOY)

View Comments and Join the Discussion!

Barron's Picks And Pans: FedEx, Ilumina And More

Jack Dorsey Just Explained How Square Makes Money